FEDUS: India's No.1 D2C Brand for Cables, Networking Gear
In the ever-evolving world of technology, one Indian brand has quietly transformed the way people connect, communicate, and power their devices — FEDUS.
What started as a vision to provide high-quality, reliable, and affordable cables has today grown into India’s No.1 D2C brand for networking, connectivity, and power solutions.
The Beginning
Every great story begins with a problem. For years, Indian consumers struggled with poor-quality cables, short life spans, and unreliable products. FEDUS was founded with a mission — to deliver world-class cables and accessories at Indian-friendly prices, without compromising on durability or performance.
The idea was simple: Why should Indian households, gamers, businesses, and professionals settle for less?
Building Trust, One Product at a Time
FEDUS entered the market with Ethernet cables, HDMI cables, and power cords. With each product, the brand won customers’ trust through:
High durability – Built to last longer than ordinary cables.
Superior performance – Faster speeds, better conductivity, and stronger connections.
Safety first – International safety standards to protect devices.
Affordability – Premium quality at a price every Indian can afford.
From a gamer needing ultra-fast internet to a family connecting their smart TV, FEDUS became the go-to brand.
Expanding the Horizons
With time, FEDUS diversified its offerings. Today, the catalog includes:
Networking solutions – Ethernet cables, adapters, connectors.
Home entertainment essentials – HDMI cables, HDMI converters, audio-video accessories.
Power solutions – Power cords, power strips, adapters.
CCTV & Security accessories – CCTV cables, DVR connectors.
Kitchen innovations – Infrared & induction stoves designed for the modern Indian kitchen.
Each product is a reflection of FEDUS’ philosophy: reliability, innovation, and affordability.
Direct to Consumer (D2C) Advantage
Unlike traditional brands, FEDUS chose the D2C model — selling directly to cust