• AI is also leveraged to provide a more personalized banking experience. Despite for instance, the online platforms adopting a referral based predominant approach to recommend new products or services, banks providing their customers with AI which will be able to analyse individual customer spending behaviour and preferences suggest the best financial product / investment opportunities up to that level. This allows customers to benefit from more personalized recommendations and offers, improving the efficiency of their banking experience.
In short, AI assists banks in limiting risks and enhancing security but simultaneously it makes the entire process personalized making sure that they serve their customers even better.