MarTech Interview with Kaveh Vahdat, Marketing Expert, Founder and President of RiseOpp

approaches do you suggest to ensure efficiency and effectiveness?
We usually want to strike a balance between channels that have the potential for generating quick results, such as Google Ads and paid social, and channels that offer more defensibility, competitive advantage, and better ROI long-term, such as organic traffic through SEO.
Whether it’s a startup or an established company with sizable revenues, you shouldn’t focus on all marketing channels all at once, there are more than 18 online marketing channels alone, and you need to prioritize. Identifying the right channels, proper prioritization, and a plan to test those, is an important part of a Fractional CMO’s job, and accordingly one of the first steps we take at RiseOpp.
What specialties do fractional CMOs bring to startups that may not be readily available with a full-time hire?
Setting aside the high cost of hiring a full-time CMO and higher affordability of hiring a Fractional CMO instead, hiring a Fractional CMO has a few benefits:
• A Fractional CMO is working with a few companies at any given time. This reduces the bias and groupthink, broadens the perspective of the Fractional expert, and allows for more out-of-the-box ideas.
• Working with multiple entities also provides more insights about trending marketing channels or special challenges. For example, at RiseOpp, we have access to Google Search Consoles of many companies in different industries. When Google pushes a new update, we have a first-hand understanding of the changes based on analysis of the data. This then translates to insights to communicate to our Fractional CMOs and their clients about the SEO best practices based on the most recent updates.

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MarTech Interview with Kaveh Vahdat, Marketing Expert, Founder and President of RiseOpp

Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp?
When I was studying for my bachelor’s degree in electrical engineering, my friends and I founded a tech company. I became the head of marketing in that company that eventually had different SBUs (strategic business units) in digital electronics, telecommunications, software, and education. I had to devise marketing plans for each SBU and figure out how to make them successful. Fast forward an MBA degree, 20 years of experience, and an startup exit, I have worked in many different sectors including but not limited to healthcare, gaming, food, and of course deep tech, and while my main focus and expertise has remained as marketing, I have also shipped tech products, led full operations, and dealt with all aspects of business.

When scoping a fractional CMO for startups, what are the key considerations and factors that need to be taken into account?
When a startup approaches RiseOpp as a source for Fractional CMO hire, as the first step, we want to understand the current status of the startup. It involves interviewing the startup leaders to get answers to the following questions:

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