Nikki Smith Designs : Permanent Jewelry Brand

Nikki Smith is the founder and innovator behind Nikki Smith Designs, a fast-growing jewelry label headquartered in Dallas, Texas. With a professional background in fashion merchandising and a strong creative drive, Nikki launched her brand in 2014 to offer on-trend, everyday jewelry that combines beauty with resilience. Frustrated by the lack of affordable, high-quality options that could handle the wear and tear of daily life, she began designing minimalist pieces that quickly gained popularity at local events and craft markets.
Since then, Nikki has transformed her passion into a widely recognized brand, with collections now featured in hundreds of boutiques across the U.S. Known for using premium, tarnish-resistant materials like gold-filled and sterling silver, her designs are lightweight, durable, and effortlessly chic. Whether it's a layered chain, stackable ring, or permanent bracelet, Nikki Smith Designs focuses on creating jewelry that’s stylish, functional, and made to be part of your everyday story.