Top 7 Tips for Using QR Codes in Email Marketing

Top 7 Tips for Using QR Codes in Email Marketing
1. Use QR Codes to Increase Click-Through Rates
A QR code gives your reader a second way to take action. Some people prefer scanning instead of clicking, especially when they want the link on their phone. When done right, it can lift engagement and help your qr code email campaigns perform better.
Just keep the QR near the main offer and add one clear line like “Scan to open on your phone.”
2. Use QR Codes to Help Customers Take Real-World Actions
This is where QR shines. You can send people from email to offline action such as store directions, event entry, or a quick call.
This is also why QR codes are used in qr codes in advertising, because they connect online attention to real action without extra steps.
3. Place QR Codes Near the Primary Email CTA
Do not hide the QR at the bottom like an afterthought. Place it close to your main CTA button so it feels like part of the same action.
If your email CTA says “Book a demo,” the QR should sit right below it so the user understands it is the same next step.
4. Use Separate QR Codes for Different Email Audiences
If you are sending emails to different groups, do not use the same QR for everyone. Give each segment its own QR that leads to the right landing page.
5. Use QR Codes for Lead Generation in Emails
QR codes can be used to collect leads when they open a form, WhatsApp chat, or quick signup page.
If you want people to send an email with a pre-filled subject, QR Dada can create that too, and you can use it inside your email campaign without any technical work.
6. Track Email Campaign Performance with QR Codes
If you are running offers and want to know what is actually working, QR codes help with clean tracking when used in a structured way.
7. Test QR Codes in Email Campaigns
Always test before you send the campaign. Open the email on desktop and scan with a phone. Then open the email on mobile and check if the clickable link works.